Toyota Kirloskar Motor (TKM) on Friday announced its partnership with Animation Express for the Anime India 2026 event series, marking the automaker’s latest effort to engage younger audiences through pop culture and experiential marketing.

The partnership will begin with the Delhi edition of Anime India, scheduled for June 6-7 at Yashobhoomi. The event will feature Japanese pop culture attractions, including a performance by Yurika and an appearance by Inoue Kazuhiko, known for voicing Kakashi in the anime series Naruto.

As part of the event, Toyota will display three models: the Toyota Urban Cruiser Hyryder, Toyota Glanza and Toyota Urban Cruiser Taisor. The vehicles will feature special wraps inspired by the anime series Attack on Titan.

“As an innovative, new-age format, Anime India presents an exciting opportunity to engage meaningfully with the Gen Z audiences. Through this partnership, we aim to further position Toyota as an exciting brand that resonates with younger customers by creating engaging and culturally relevant experiences,” said Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor.

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