German carmaker Porsche has given additional responsibilities of its India operations to Ashutosh Dixit, who currently serves Market Development Director Porsche Middle East & Africa (PME), sources familiar with the matter told ETAuto.
“In the interim, Ashutosh Dixit, currently ‘Market Development Director’ at Porsche Middle East & Africa, has taken on the additional responsibility as the Brand Director of Porsche India,” the company told ETAuto.
Dixit will oversee the India business alongside his existing responsibilities following the departure of India Director Manolito Vujicic, who is returning after completing his tenure.
The move comes at a time when Porsche is witnessing strong growth in India. The luxury carmaker reported record sales in 2024, crossing the 1,000-unit mark for the first time. Its current portfolio in India includes both internal combustion engine (ICE) and electric vehicles such as the Cayenne, Macan and Taycan.
Dixit took charge in Porsche in April 2025 where he headed market development and is expected to focus on strengthening Porsche’s brand presence, expanding its dealer network, and accelerating growth in the premium segment.
His previous stints include companies such as Audi AG, Volkswagen, Audi FBU, Skoda India and many more.
He completed his academics from IIM Indore in MBA, Sales & Marketing, International Business and General Management in 1995, Bachelor of Science (BSc), Electronics & Computer Science from Devi Ahilya Vishwavidyalaya in 1993.
His expanded role highlights Porsche’s intent to streamline leadership across key growth markets. His key strengths include Strategy & Business Management, Sales Operations & Steering, Brand Management & Product Marketing, Network Development, Business Consulting and Project Management.
German automaker has expressed its gratitude towards Vujicic, “Manolito Vujicic, the Brand Director of Porsche India has decided to move from the Group after several years of service. The Group thanks Manolito for his valuable contribution to the brand and wishes him continued success in his future endeavours. We will announce his replacement in due course of time, ” the company said.
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